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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q73-Q78):

NEW QUESTION # 73
Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. Who the offer comes from
B. How to determine engagement
C. When to send the email
D. What the offer will be

Answer: B

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is D - How to determine engagement.
* Before you can generate a targeted audience for a campaign (like a discount), you must clearly define what "engaged" means (e.g., opened 2+ emails in 30 days, clicked 1+ email, etc.).
* Only after you define engagement criteria can you accurately query or filter your audience.
#Why others are wrong:
* A, B, and C are campaign details, but none impact how you technically define and segment the audience itself.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Audience Segmentation Planning:
"Clearly define segmenting criteria (e.g., engagement behavior) prior to audience selection to ensure correct targeting." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_as_audience_segmentation_best_practices.htm)
-

NEW QUESTION # 74
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Salesforce Data Entry Source on the Contact Object
B. Salesforce Campaign Entry Source on the Lead Object
C. Salesforce Data Entry Source on the Account Object
D. Welcome Email Configuration on the Account Object

Answer: C

NEW QUESTION # 75
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
B. Check "Allow" automation permissions forthe Content Creator Role and assign it to the Business Units.
C. Create a custom EmailSpecialist role with needed permissions and assign it to the Email Specialists.
D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

Answer: A

NEW QUESTION # 76
Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

A. Datorama
B. Data Connector
C. Data Studio
D. MuleSoft Anypoint Platform

Answer: D

Explanation:
To integrate Marketing Cloud with their existing point-of-sale system in order to email purchase receipts to their customers, Northern Trail Outfitters should use MuleSoft Anypoint Platform. MuleSoft Anypoint Platform is a tool that allows marketers to connect and integrate different systems and applications using APIs and connectors. MuleSoft Anypoint Platform can help transform and map data between different formats and protocols, such as JSON and SOAP.
References:https://www.mulesoft.com/platform/anypoint-platform

NEW QUESTION # 77
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

A. Set up Approval Workflow and Share setting inside Marketing Cloud.
B. Edit the Content Permissions and Restrictions by Role setting for each user.
C. Build out an internal business governance and process to support this.
D. Integrate an outside CMS with all these permissions built in.

Answer: B

NEW QUESTION # 78
......

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Don't Miss Amazing Offers Get Real Salesforce Marketing-Cloud-Consultant Exam Questions Today

2025 Marketing-Cloud-Consultant: Salesforce Certified Marketing Cloud Consultant –Efficient Reliable Dumps Questions

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q73-Q78):

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